Accelerating Growth through
Market Development & Sales Excellence
Rovendi supports technology companies in translating innovation into scalable market success through deep industry insight, global customer access, and disciplined commercial execution.
About Rovendi
Rovendi is the result of the combination of "Roland" and "Vendere"
(the Latin verb "vendere" translates to "to sell" in English)
(the Latin verb "vendere" translates to "to sell" in English)
Roland Rettenmeier is a seasoned Sales and Business Development expert with 25+ years of experience across PCB, IC substrates, Wafer-Level, and Panel-Level packaging.
After qualifying as a Mechanical Engineer in 1997, he started his career at AT&S AG, where he worked in various departments. In 2005, he completed his MBA in Vienna and continued expanding his expertise through programs like Six Sigma (AT&S, Nokia) and executive education at Stanford University.
Over his 25-year career, Roland built a solid track record in leading high-performance teams and delivering consistent revenue growth in the Advanced Packaging Industry.
In March 2025, Roland joined SCHMID Group as CSO and works with the global sales organization on current and future opportunities.
Roland also plays a key role in the industry as Committee Member and Session Chair of the SEMI Advanced Packaging Conference in Europe and Advisory Board Member of the International Semiconductor Industry Group.
With his deep industry knowledge and global network, Roland remains at the forefront of semiconductor innovation.
After qualifying as a Mechanical Engineer in 1997, he started his career at AT&S AG, where he worked in various departments. In 2005, he completed his MBA in Vienna and continued expanding his expertise through programs like Six Sigma (AT&S, Nokia) and executive education at Stanford University.
Over his 25-year career, Roland built a solid track record in leading high-performance teams and delivering consistent revenue growth in the Advanced Packaging Industry.
In March 2025, Roland joined SCHMID Group as CSO and works with the global sales organization on current and future opportunities.
Roland also plays a key role in the industry as Committee Member and Session Chair of the SEMI Advanced Packaging Conference in Europe and Advisory Board Member of the International Semiconductor Industry Group.
With his deep industry knowledge and global network, Roland remains at the forefront of semiconductor innovation.
Global
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Years of Experience
Experience & Perspective
Selected background and perspective that support Rovendi’s market development and commercial execution approach.
Industry Coverage
Experience across PCB, HDI, IC substrates, wafer-level and panel-level packaging, advanced materials, and capital equipment.
Commercial Scope
Background in global sales leadership, key account development, market expansion, and go-to-market architecture across Europe, Asia, and North America.
Leadership Perspective
Combination of engineering, operations, business development, and executive commercial leadership — bridging strategy and execution to translate innovation into scalable growth.
Services of Rovendi
Experience for sustainable results.
Market Analysis
Understand the fundamentals and details of your market environment to enable fact based decision making.
Market Voice
Present and communicate innovations and solutions to decision maker and the community.
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